Guinness Rugby ‘Play Your Part’ // Promo Video
Guinness is the official Beer sponsor of Irish Rugby Team. In 2011 Guinness asked us to help promote their association with the team and galvanise the Irish supports through social media during the 6 Nations tournament.
We decided to create a digital place where Irish rugby fans could ‘Declare your support’ for Irish Rugby by placing a flag and comment on a google map of Ireland. Users could then share their digital ‘Declaration’ on their social media channels.
We promoted the digital campaign by creating two online promotional videos. Using the Guinness Rugby ambassadors, Jamie Heaslip and Johnny Sexton, creating two pieces of content based on the lengths players go to while training for their country. We ended each piece with a simply CTA ‘Play Your Part’, where fans were directed to the Guinness Facebook channel. I co-wrote and directed each video over the 6 hours we had the players for.
